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Business Strategy
What is zero-party data, and should your brand use it?
After years of using third-party data to learn about customers’ habits, preferences, interests, and personal data, the advertising world finds itself in a new landscape. With the…
Storytelling
What’s in a (brand) name?
Names are part of the feeling you evoke in your audience, the introduction to your brand story, and the name for the community you’ll build around your brand. Names have the power…
Design
How can B2B brands add personality to their visual brand identities?
The most powerful visual identities can be whimsical, unexpected, or just pleasing to the eye, but they all have one thing in common—they’re memorable. Here are three examples of…