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Long—Dash is now a part of 50,000feet. →
Announcing

50,000feet Acquires Communications Firm Long Dash to Create a Global Brand Consultancy Powerhouse

CHICAGO, October 21, 2024 – 50,000feet, an independent brand consulting and creative agency with offices in Chicago, New York and London, has announced its acquisition of brand and communications firm Long Dash. The merger advances 50,000feet's ability to deliver more comprehensive brand transformation solutions to a diverse global client base.

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Work for the long run.

Originally founded by The Atlantic, our team's journalistic origins continue to shape our approach. Now, as part of 50,000feet, we offer our partners an even broader spectrum of expertise and creative solutions.

Our Approach
01

Investigate, surface insights, and challenge convention to unearth a brand’s core narrative

02

Design and build content, campaigns, teams, products, and experiences that grow audiences

03

Establish practices, relationships, and feedback loops to enable sustainable evolution

Our Capabilities

Research & Data

We uncover evidence to inform decision-making.

  • Audience and user research
  • Ethnographic studies
  • Quantitative surveys
  • Investigative research
  • Data analytics

Strategy

We help you differentiate and grow.

  • Business
  • Brand
  • Product / go-to-market
  • Content
  • Communications
  • Digital
  • Social media
  • Channel planning

Editorial

We find and tell your story.

  • Publishing
  • Newsroom consulting
  • Storytelling

Design

We turn your story into an experience.

  • UX / UI
  • Product
  • Brand
  • Campaigns

Development

We bring your digital experiences to life.

  • Frontend
  • Backend
  • Systems architecture

Employee Experience

We help you evolve from the inside-out.

  • Employee journey
  • Employee engagement
  • Tools and resources
  • Change management
  • Team design
  • Workflows and governance
Our leadership team

Kate Watts

CEO

Uzra Khan

VP, Editorial and Audience Growth

Karine Bailly

VP, Brand Experience

Join our team.

We are a growing team of investigators, change agents, growth architects, and storytellers. We look for people who are as passionate about the power of human relationships as we are.

See career opportunities